Founding Digital Marketing Lead
Founding Digital Marketing Lead
Full time, Melbourne (Richmond co-work) or Sydney. (Aus HQ, global product)
Team: Working directly with CEO and B2B2C Lead
Eight months ago, the indi app was an idea.
Now, we're a fast-moving health-tech startup backed by Antler and some of Australia's best founders - building the AI co-pilot for parents and allied-health clinics that helps kids get the early intervention they deserve.
We've nailed our brand foundations, built strong traction with parents and clinics, and now it's time to bring in a digital marketing lead who can turn that momentum into scalable growth.
The Mission
Your mission: build and run Indi's digital growth engine - from creative to conversion.
You'll own how we find, engage, and convert our two key audiences, primarily on Instagram:
- Parents discovering and downloading the app (D2C)
- Clinics and therapists entering the top of our B2B2C funnel
You'll move fluidly between creative, content, and performance - designing campaigns that are both emotional and effective.
This isn't a "marketing manager" role. It's a founding digital growth role - high trust, high autonomy, and the chance to shape how Indi grows from day one.
What You'll Actually Do
- Lead Growth Campaigns: Design, launch, and optimise campaigns that drive awareness, engagement, and acquisition - starting with Insta and expanding into other channels over time.
- Create, Brief & Curate Content: Source, brief, or create performance-ready content (UGC, reels, stories, carousels) that speaks to mums and clinic owners.
- Performance & Insights: Track what's working, report clearly, and iterate fast.
- Collaboration:
- Partner with the CEO on brand storytelling and content strategy.
- Work with the B2B2C Lead to tune clinic funnels.
- Feed insights to Product to sharpen messaging and experience.
- Scale Smart: Know what to do yourself, when to outsource, and when to bring in extra help or tools.
📊 How Success Is Measured
- Consistent growth in qualified parent and clinic signups is #1
- Improved efficiency of paid and organic channels
- Fast learning velocity - always testing, refining, improving
- A content and acquisition engine that's repeatable and scalable in other markets
💥 You'll Thrive Here If You
- Have run Meta campaigns end-to-end - from creative idea to placement and analysis
- Can brief, direct, or make high-performing content yourself
- Have worked in early-stage consumer, health, or D2C startups
- Balance creativity and commercial focus - you love storytelling, but you know results matter
- Move fast, ship often, learn always
- Want your work to mean something - helping real families every day
💸 What's on Offer
- Competitive salary
- Meaningful Founder ESOP
- Flexibility (4–5 days/week)
- High trust, high ownership
- Work that matters - directly improving how families and clinicians support kids
Diversity + inclusion
Voluntary Self-Identification
At indi, we're building a team that reflects the families we serve: diverse in background, identity, and lived experience. Part of that commitment means making sure our hiring process is fair and inclusive.
✨ Our promise: indi is unapologetically mission-led. We believe the same diversity that makes every child unique is what makes our team stronger. Sharing your identity is always your choice.
This is a full-time role — but if 3 or 4 days a week works better for your life, we're open to that.
We care more about finding the right person than strict hours, and we know some of the best talent doesn't always fit a full-time mould. If that's you, apply anyway — we'd love to chat.
We're looking for an amazing Digital Marketing Lead and never want work life balance to be a barrier. If you're an amazing marketer and need flexibility we're still open to chat. We're built by parents that get it.