Cookie & Tracking Policy
Version: 1.0
Effective Date: 1st June 2026
This page explains the cookies we use on the indi website and the tracking technologies we use in the indi app, what each one is for, and how you can stay in control. We've kept it plain and short on purpose. For the full picture of how we handle your information, see our Privacy Policy.
Two places, two different needs
Our website and our app collect information for different reasons, so we've split this page to match:
- On our website we use cookies to understand how the site is used and, when our ads are running, to measure whether they reach the right families.
- In the appwe use tools that keep you signed in, fix crashes, keep things fast, manage your subscription, and help us understand how features are used. Because you're signed in, some of this is linked to your account.
Cookies are small text files a website stores on your device. In the app we mostly use similar technologies built into the tools below (sometimes called SDKs) rather than cookies. We don't sell or rent your data.
On our website (projectindi.com)
Strictly necessary
The indi website itself doesn't need any strictly necessary cookies to show you our pages. Signing in to your indi account happens in the app, not here. As we roll out our cookie consent banner, we'll store one small cookie to remember your choice so we don't have to ask every time.
Analytics
These help us understand how people use the site so we can make it clearer and more helpful. They don't use your name.
| Cookie | Set by | What it does | Lasts for | Type |
|---|---|---|---|---|
| indi_anon_did | indi (PostHog) | A random id given to your browser so we can understand how people use the site (which pages help, where things get confusing) and make indi better. It isn't your name, but it is a unique identifier, so we treat it as personal information rather than calling it anonymous. | 1 year | First-party |
Marketing
These are set by Meta when the Meta Pixel is enabled, to measure how well our ads work. If the pixel isn't enabled, these cookies aren't set.
| Cookie | Set by | What it does | Lasts for | Type |
|---|---|---|---|---|
| _fbp, _fbc | Meta (Facebook) | Measures whether our ads bring families to indi, so we can reach more parents who would benefit. These may be set when the Meta Pixel is enabled. | Up to 90 days | Third-party |
In the indi app (app.projectindi.com and our mobile apps)
When you sign in and use indi, we rely on a few tools to keep the service running, fix problems, manage your subscription, and understand how features are used so we can keep improving them. Because you're signed in, some of this activity is linked to your account. We use it to run and improve indi.
| Tool | Set by | What it does | Linked to your account | Type |
|---|---|---|---|---|
| Sign-in & app storage | indi (Supabase) | Keeps you securely signed in and remembers your preferences on your device. The app can't work without it. | Yes | First-party |
| Product analytics | indi (PostHog) | Shows us which features help families and where the app gets confusing, so we can keep improving it. On our mobile app this can include session replay, a recording of how you move through screens; we hide anything you type into text fields. We use this to run and improve indi, not to advertise to you. | Yes, when you're signed in | First-party |
| Crash & performance | Sentry | Reports crashes and slow screens so we can fix them and keep indi reliable. If something goes wrong, we may capture a replay of that session to help us debug it. | Yes, when you're signed in | Third-party |
| Subscriptions | RevenueCat | Manages your subscription and purchases in our mobile apps so we can give you the right access. | Yes | Third-party |
| Ad attribution | AppsFlyer | On our mobile app, measures which ad or link brought you to indi (for example when you sign up or start a subscription) so we can reach more families who would benefit. You can control this through your device's tracking settings. | Yes | Third-party |
How to stay in control
You're in control. Here are the ways to manage this:
- On the website:you'll be able to manage non-essential cookies (analytics and marketing) through our consent banner as we roll it out, and set your preference whenever you like. You can also use your browser settings to block or delete cookies.
- For Meta's marketing cookies: you can manage ad preferences in your Facebook or Instagram account settings.
- In the mobile app:you can manage ad tracking (which is what AppsFlyer uses) through your device's tracking settings.
- Some tools can't be switched off: sign-in, crash reporting, and subscription management are needed to run the service and keep it secure and reliable.
Questions
If you have any questions about how we use cookies or other tracking technologies, reach out and we'll be glad to help.
Email: privacy@projectindi.com
Updates to this policy
We may update this policy as our site, our app, and the tools we use change. When we do, we'll update the version and effective date at the top of this page.